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Joana Mendonca
Madeira Fashion Week 2019, Madeira Island, Portugal
About the collection
Unsnap Me is a collection that concentrates on the appropriation of 'Snapchat filters' what they do to self-image and how people interpret beauty. It is an interactive collection that brings the outfits to life, by interacting and provoking the audience. The outfits combine different techniques such as 3D printing, embroidery, laser cutting, hand sewing plus technology working together. To push the collection concept, Snapchat filters were developed encouraging the viewer to participate during the fashion show, allowing people to take pictures and share.
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